Your responsibilities : Product positioning & audience ownership: Apply and refine product positioning within established portfolio frameworks, ensuring clarity and resonance for assigned product audiences. Apply and refine defined audience segments for the assigned product, articulating
Your responsibilities : Fair marketing & brand experience Serve as the global owner of fair marketing and experiential initiatives, shaping frameworks, prioritisation, final sign-off for integrated campaigns across all Art Basel shows with clear cultural brand
Your responsibilities : Client Acquisition & Relationship Management Own and manage a portfolio of partnership prospects based in your assigned region. Identify and build relationships with brands whose values align with Art Basel’s cultural and creative